6/14/2023 0 Comments Mal mischief 2![]() ![]() The new campaign’s web banners tease the audience to encourage donations, while signage shows what it's like when children have the chance to be bratty instead of sick. At The Children’s, we want to give kids the chance to be healthy enough to be mischievous again - and that’s why we continue to occupy this little brats’ space and celebrate them with the same enthusiasm as in previous years and for many more to come,” explained Renée Vézina, president of the foundation. “Healthy kids are curious and, let’s be honest, they can sometimes be a bit bratty. Cossette is supporting The Children’s in its mission to raise $200 million by 2026, which is one of the most ambitious financing goals in the sector. ![]() This year, the ad campaign aims to raise awareness of the Children’s and mark another stage of its evolution with a unique and touching message to attract donors. Created and developed by Cossette, Montreal Children’s Hospital Foundation's 'Two little brats for life' is part of the financing campaign launched in 2020 to support innovation in research and pediatric healthcare. ![]()
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